Word: zephyr
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...member of the Consumers' Aid Bureau who had been asked to check on the transaction when Snell first delayed delivery of the car--saying the valves had to be ground,--took the automobile to an expert Lincoln-Zephyr mechanic for examination when Snell had finally finished with it. Here it was revealed, the report stated, that the cylinder heads had been seriously scarred when Snell's men pried them off, and that the repair shop had unsuccessfully attempted to conceal the effects of this damage by placing excess gasket-maker between the heads and the engine block...
...worth of business (all his Ayer advertising except radio), split it between two other agencies. Manhattan's McCann-Erickson, which already had the motor-maker's branch and dealer advertising, got the Ford car advertising. To Detroit's Maxon, Inc., which took over the Lincoln-Zephyr account from Ayer last summer went the Mercury account. For Maxon and McCann, this was good news. For Ayer, it was a serious plucking...
Lincoln, long the $2,500-and-up crown jewel of Ford, is superseded this year by Lincoln-Zephyr, Lincoln Continental and Lincoln Custom. The foreign-looking, rakish Continental (introduced last year), has extra-large, square-cornered trunk and upright rear tire which violate streamliners' ideals but make a distinctive car. Prices ($1,477 to $2,864) include pushbutton door latches, automatic windows and V12 120-h.p. engines...
...Detroit, Chrysler, Lincoln-Zephyr, Briggs, Monsanto are doing $27,000,000 worth of plant expansion...
That was Dallas' cue. If Fort Worth wouldn't be hospitable, Dallas would. This week Dallas businessmen and civic leaders arranged a monster ceremony to greet F. W. & D. C.'s new Zephyr. Their guests of honor: Fort Worth's Rejects Kettering, Budd, Budd...