Word: zephyrous
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...came a cropper. "There was a small knock in the motor," said Fitch ruefully. "We lost two seconds." By that slim margin, Fitch lost his chance to become the first U.S. winner of the race. The winner: Dutch Journalist and Veteran Competitor Maurice Gatsonides, 41, driving an English Ford Zephyr. Unfazed, Fitch grinned: "I'll be back next year...
Nash is not the first U.S. automaker to see the advantage of such a deal. Eighteen months ago Ford started marketing its British-made Consul in the U.S. ($1,695 in New York). It has since sold 4,000. Last spring Ford started making a slightly bigger version, the Zephyr 6. But the British automakers still manage to dominate the American small car market. Since 1949 they have nearly doubled the sales of Hillmans, Austins and the low-slung MG. It now looks as if the market for small cars is finally getting big enough to make it really worth...
...clock, Honest Ave took his wife's arm and walked to his 1939 Lincoln Zephyr. The TV cameras asked him to do it again. He obliged, and this time, with a determined smile, reached out to pump the hand of a surprised Department of Sanitation streetcleaner. Then the Harrimans were off for the politician's tour of the city...
...display, but granted honorable catalogue mention: the 1949 Ford, 1947 Studebaker, 1939 Cadillac 60 Special and 1938 Lincoln Zephyr. Wrote Connoisseur Drexler in an accolade that, by clear implication, also rejected a good many other models that have come down the pike: "These cars contradict the claim that the American public prefers what is ugly, gross, or even vulgar . . . The dollar grin, as the American grille is known abroad, does not represent our best effort...
Supplying money-making equipment to railroads is an old story to the Budd Co., which sold the first stainless steel streamliner, the Pioneer Zephyr, to the Burlington in 1934. Since World War II the company has sold some $115 million of railroad equipment, gained such a fat share of the market that it is now second only to Pullman as a railroad passenger-car builder. With the help of this booming sideline (Budd gets 83% of its revenue by making auto bodies, wheels, brakes), the company rolled up $137 million in sales for the first six months of 1950, boosted...