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...Isdell's brief tenure as chief, the company has already served up a range of new drinks, including three energy boosters, a Splenda-sweetened Diet Coke and a zero-calorie soda. It's diving deeper into an alternative beverage market flooded with novel brands, from energy drinks and flavored teas to fruity milk and canned coffee. And in pumping an extra $400 million into the company's global marketing budget for its 400 drinks, Isdell has made it clear that he has no intention of letting the world's most valuable nameplate (worth $67.5 billion, according to Interbrand) slip...

Author: /time Magazine | Title: Coke's Quest for Cool | 10/14/2005 | See Source »

...range S-Class series and a restyled version of its popular M-Class SUV. Even before Zetsche's arrival, Mercedes was putting in place a restructuring program introduced by Cordes that aims to boost the company's return on sales to 7%--it's now close to zero--and Zetsche is widely expected to accelerate those measures...

Author: /time Magazine | Title: Autos: Can Mercedes Be a Star Again? | 10/9/2005 | See Source »

...White House certainly will not become the next Ground Zero, but if the [Undergraduate Council] can help us financially, we would like share our home,” said Danielle L. Buckley ’06. Three weeks into the school year, the residents of the White House have thrown one large-scale party and no teas. They have no plans for entertaining the masses in the near future, but never fear: Halloween is less than a month away...

Author: By Nimet S. Eret, CONTRIBUTING WRITER | Title: 1600 Pennsylvania Avenue...at Harvard | 10/6/2005 | See Source »

Still, when told that 78 percent of Harvard students consumed between zero and five drinks the last time they “partied,” one male athlete hanging out at Saturday’s Harvard vs. Lehigh tailgate told FM that if he ever called it a night with so little in his system, he would “go home and cry.” A shirtless student nearby called the statistic...

Author: By Elizabeth M. Doherty, CONTRIBUTING WRITER | Title: Can Good PR Work Curb Binge Drinking? | 10/6/2005 | See Source »

...statistics reveal that robberies and burglaries have abated on campus. Though burglaries had previously been on the rise, total burglaries fell to 372 last year from 451 in 2003. And campus robberies, after remaining steady at two in 2002 and in 2003, dipped to zero last year...

Author: By Robin M. Peguero, CRIMSON STAFF WRITER | Title: Violent Crime at Harvard Rises | 10/4/2005 | See Source »

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