Word: zero
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...course, Airbus' majority stakeholders, EADS and BAE Systems, both have significant military businesses, too.) The Europeans thus don't see subsidies going to zero. Says Forgeard: "We want a level playing field with a level of support that is acceptable to both sides." The debate over subsidies is especially heated because the aircraft business is so precarious. Launch costs for a new aircraft can be enormous, with little guarantee that the market will reward innovation. In December 2003, Boeing announced it would build the twin- engine, highly efficient 7E7 - its first new airplane in a decade and its designated aircraft...
Never mind its sexy, carbon-fiber chassis or that it can zip from zero to 60 in less than 5 sec. What's really impressive about the Venturi Fetish, which made its North American debut at the Los Angeles Auto Show this month, is that it produces nary a puff of smoke: the Fetish is powered by 100 rechargeable batteries that keep it going for 200 miles. The Fetish is emblematic of a trend in the automobile business: carmakers realize that if they hope to sell more environmentally friendly vehicles (which account for less than 1% of the cars...
...concerned itself with all that ails the human mind: anxiety, depression, neurosis, obsessions, paranoia, delusions. The goal of practitioners was to bring patients from a negative, ailing state to a neutral normal, or, as University of Pennsylvania psychologist Martin Seligman puts it, "from a minus five to a zero." It was Seligman who had summoned the others to Akumal that New Year's Day in 1998--his first day as president of the American Psychological Association (A.P.A.)--to share a vision of a new goal for psychology. "I realized that my profession was half-baked. It wasn't enough...
Every incoming A.P.A. president is asked to choose a theme for his or her yearlong term in office. Seligman was thinking big. He wanted to persuade substantial numbers in the profession to explore the region north of zero, to look at what actively made people feel fulfilled, engaged and meaningfully happy. Mental health, he reasoned, should be more than the absence of mental illness. It should be something akin to a vibrant and muscular fitness of the human mind and spirit...
Among the first international aid workers to reach ground zero on the Indonesian island of Sumatra were the doctors and nurses of MSF. When they arrived at the one functioning hospital in Sigli, on the east coast, there was only a single, volunteer surgeon on hand. "Our hospital was crippled," says Dr. Taufik Mahdi, director of the 35-bed unit. "Most of our doctors and nurses were too traumatized to work or left to look for loved ones missing after the tsunami." That first day the MSF team performed six operations, and it hasn't stopped since. "The minute...