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That helps explain why sales of riding mowers are soaring. Shipments in the $3 billion market were up 11% last year, according to the Outdoor Power Equipment Industry association, double the growth rate of the broader mower segment. Zero-turn models, which facilitate cutting around trees and flower beds, have proved especially popular, and dealers report brisk sales of $3,000-plus premium models. That's good news for retailers and manufacturers, given that profit margins on pricier models tend to be higher than on budget versions. Those trends helped prompt Kubota, a Japanese brand, to launch its first...
Finally, some low-carb products never had many carbs to begin with. Wish-Bone Carb Options ranch dressing has zero carbs, but the regular version has just 1 g per 2tbsp. serving. Unless you're knocking the stuff back like beer at a frat party, the difference is a joke. And speaking of beer, Miller Lite now markets itself as a low-carb brew though it never changed the recipe. It just happened to be low carb all along (3.2 g per 12 oz., vs. 12 g for the typical beer...
Foodmakers created the idea of "net carbs" or "impact carbs" to zero in on the amount of carbohydrates that affect insulin levels...
...proliferation of low-carb treats is largely due to Splenda, a zero-calorie sugar derivative that handles heat better than Equal or Sweet...
Even traditional glamour marketing has changed. In less than three years, Sweetface Fashion, Jennifer Lopez's holding company, zoomed from zero to $300 million in sales. This year's goal is in the neighborhood of $400 million. While the endless stream of J.Lo by Jennifer Lopez merchandise hardly creates a feeling of exclusivity, Lopez rarely appears in the promo campaigns, thus preserving some of her scarcity. Nevertheless, Bruce Tait of Fallon Brand Consulting cautions, "When any brand extends beyond its perceived core, consumers often look at it as a greedy move, and that can create animosity...