Word: zeroed
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Dates: during 2000-2009
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...incentives will be so big for zero emission cars that it will be an easy choice for the consumer. I don't think it is going to be the majority of cars, but it is a direction that makes a lot of sense. This is a core element of our strategy...
...group on behalf of my non-Facebook boyfriend who screams in agony whenever this commercial starts," wrote one commenter. "I have two ice picks that I keep by the couch to jab into my ears when it comes on," wrote another. "Helps." A clever YouTube user spliced "Saved by Zero" screen grabs into the trailer for The Ring, a horror film. The plot: if you see the commercial, you die. (See the 50 worst cars of all time...
...blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores high on those three measures...
...when will Toyota relieve our pain? "To all the critics out there: the commercial will be over by the end of the month," Tetherow says. That's when the zero-financing offer expires. Sure, we'll have to suffer it through Thanksgiving football games. But for those muting the TV set whenever the ad airs, wishing it would stop, Christmas will come early this year...
What are you doing to make electric cars a reality? You are going to have a collaboration between cities, government and car manufacturers toward making it easy for the consumer to go for zero emission cars. We have been very surprised by the very positive collaboration we have seen from many governments - we've signed Portugal, Denmark, Israel, France. We're working with the Chinese. The overwhelming response from public officials is amazing. When zero emission cars are on the market, all the others are going to look really obsolete...