Word: zeroes
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Going from zero to icon in 20 years was no accident. Viking founder and CEO Fred Carl set out to create a brand that would become synonymous with professional-class home cooking. He picked a look (industrial), a niche (upscale) and a mission (to be on the cutting edge of the food movement), and has not deviated. "I reminded our people that we were a culinary company, not a manufacturing company, and that was going to make Viking different," he says. "I knew this would build brand awareness and image faster than just advertising and sales promotions...
After a careful analysis of the risks, NASA is betting that the chances of catastrophe when the damaged space shuttle Endeavour returns to Earth on Aug. 22 are zero. If this were the NASA of old - the one that disastrously miscalculated the dangers of a leaky O-ring and a punctured heat shield to the Challenger and Columbia shuttles, respectively - you would surely have heard a round of protest from at least a few highly qualified aerospace engineers...
...possible answers: a) it would require nearly every single policeman and soldier on duty in Israel today; b) zero, because it simply won't happen. Despite pressure by the Bush Administration and the rest of the international community for Israel to withdraw many of its Jewish citizens from 220 hilltop settlements and outposts in the disputed West Bank, such a move could be so divisive in Israel that no Prime Minister, especially one as embattled as Ehud Olmert, would risk it. Olmert won the March 2006 election in part by vowing to remove large numbers of settlements. But public opinion...
...amount of photos of frolicking boys and shaky reasoning can hide the facts: boys are clearly lagging behind. It's feared that attention to the so-called boy crisis will hamper achievement by girls. But education is not a zero-sum game. Boys and girls thrive under different conditions, and it's time we accommodate the learning styles of both. In a global competition for talent, we cannot afford to handicap any of our children. Adam Habib, Los Angeles...
...amount of photos of frolicking boys and shaky reasoning can hide the bare facts: boys are clearly lagging behind. It's feared that attention to the so-called boy crisis will hamper achievement by girls in the classroom. But education is not a zero-sum game. Boys and girls thrive under different conditions, and it's time we accommodate the learning styles of both. In a global competition for talent, we cannot afford to handicap any of our children...