Word: zeros
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Dates: during 2000-2009
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...AmBev. It is headquartered in the Flemish city of Leuven, where the company can trace its brewing roots back to 1366. Though the board includes former Belgian Prime Minister Jean-Luc Dehaene, the firm's power brokers are Brazilian investment bankers who have placed an accounting technique known as zero-based budgeting at the heart of their global strategy. It compels divisions to justify all costs for each year, rather than simply adjusting the baseline spending from the previous year...
...Beijing Olympics, the air in the Chinese capital remains gray and smoggy. While the International Olympic Committee has generally praised the city's preparation for the Games, it says that pollution remains an outstanding concern. And so as the countdown clock in Tiananmen Square winds down to zero, worries grow that the $17 billion spent on environmental cleanup won't keep the Games from being clouded by a choking haze...
That was then. Over the past couple of weeks, much of the economic news out of Europe has been weak, gloomy or downright terrible. Denmark has officially slipped into recession. Ireland, the star performer of the past decade, has slashed its growth expectations for this year close to zero. Spain has stopped growing. The U.K. is teetering on the edge of recession. And Germany, Europe's biggest economy, is finally showing signs of a marked deterioration. "It's hard to find a country that's keeping its head above water," says Véronique Riches-Flores, chief European economist...
Rebuilding ground zero was going to be a great show of American defiance, a Knute Rockne speech to the nation. Seven years on, though, this grand statement is barely a stammer. In an unsparing new progress report, the site's landlord admitted that every part of the project is over budget and behind schedule. It will take several months just to map out a new timeline...
...American way, the U.S. can't be pleased about being lapped by a developing nation. The global economy rewards countries with the concentration and focus to build quickly and solidly. Bits and bytes are important, but so are steel and mortar. It's not too late for ground zero to be a showcase for American engineering, efficiency and ingenuity. Anything less risks sending exactly the wrong message...