Word: zestful
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...Zest. Procter & Gamble began test sales of Zest, a soap which holds the dirt and grime in suspension in the water, doesn't leave a ring around the bathtub. P. & G. claims Zest will produce suds even in salt water. Price: approximately 15? a cake...
...Mexico, which traditionally goes in for magnetic types as political leaders, Ruiz Cortines is quite a change. A staid and decorous little man with an ingrained aversion to personal publicity, he has none of his predecessor's razzle-dazzle or zest for gay Acapulco yachting parties. His favorite form of relaxation is playing dominos. Even the most cynical Mexicans acknowledge his honesty. "I was poor as a boy, and I still am," he said during the campaign...
Free & Equal. Over the last year, Gene Howe showed signs of losing his zest for journalism. He sold his Atchison Globe to two old associates, told friends he was getting weary of fighting his competitor, the Amarillo Times, which had been backed by the oil-rich Whittenburg family. Last December the Whittenburgs bought 35% of Howe's enterprises, and the Times and Globe merged. Gene Howe talked of retiring, but went right on writing his column. He worried, however, about his health, although repeated checkups showed nothing was wrong with...
Savonarola jumped into the life of Florence with the zest of a Puritan unloosed in Babylon. A man of deep and solitary faith, he believed he was God's instrument for purifying both church and city, and said so. His fervor turned out the Medici dictatorship, temporarily turned Florence into a theocracy. He fed the starving, reduced taxes for the poor, and protected the city from French invaders. He also burned books, ruthlessly condemned heresy, recruited armies of children to spy on their elders...
...movies' Keystone Comedies. Lucille submits enthusiastically to being hit with pies; she falls over furniture, gets locked in home freezers, is chased by knife-wielding fanatics. Tricked out as a ballerina or a Hindu maharanee or a toothless hillbilly, she takes her assorted lumps and pratfalls with unflagging zest and good humor. Her mobile, rubbery face reflects a limitless variety of emotions, from maniacal pleasure to sepulchral gloom. Even on a flickering, pallid TV screen, her wide-set saucer eyes beam with the massed candlepower of a lighthouse on a dark night...