Word: zestful
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...invitation to pleasure is being taken up with accelerating zest. Beauty parlors have mushroomed. Sedate discos and bowling alleys have sprung up. Citizens are snapping up $100 cameras and going on picture-taking sprees. In a few cities, six out of seven families own a television set, on which they can watch commercials offering a wide range of domestic and foreign consumer goods. There are aerobics classes and body-building sessions; one of the beauty items for sale in the capital is a fengruqi, a machine purported to enlarge the breast...
Coke's change has indisputably put new zest into the $28 billion U.S. soft- drink business. Declares a Coke executive: "All of a sudden, a product that might have been taken for granted is alive." Concurs Dyson: "It generates electricity. We are having fun, trying to draw attention to make it all bubbling and effervescent. Let's face it, it is hype. It is the nature of the product." Even tiny Royal Crown has been drawn into the battle. "Does it leave you feeling flat?" an RC ad asks of new Coke. "Pick yourself up, there is a cola...
William Boyd, 33, who until recently taught at Oxford, brings considerable zest to this fluent, raucous, untidy narrative. He has written two previous novels--An Ice-Cream War, set in World War I, and A Good Man in Africa, a comedy that takes place in a former British possession. Both are more controlled and disciplined. Beside them, Stars and Bars is something of a hoot, based as much on the garbled America of TV as the real thing. Boyd is fine as long as he stays in New York City. In the South his story tends to unravel...
...still available. Money changers, prostitutes and all kinds of small-time wheeler-dealers flourish, albeit rather more discreetly than ten years ago. North and South, Coca-Cola is for sale, but the black market stalls of Ho Chi Minh City are packed with foreign goods: Spam and Tang, Zest and Lux, A&W root beer and Del Monte prunes, Remy Martin cognac, Wilson tennis racquets and balls, Japanese TVs and calculators. Vietnamese are allowed to receive up to four packages each year from friends or kin abroad. Some families subsist exclusively from the sale of such foreign goods...
...parent of NBC, had risen 4 7/8, to 42 7/8. Newspaper publishers Gannett and Knight-Ridder were up too, as was the stock of Chicago's Tribune Co. Australian Publisher Rupert Murdoch, whose properties include the New York Post and New York magazine, added even more zest to the media merger mania: he offered $250 million for half the shares of 20th Century-Fox Film Corp. (see SHOW BUSINESS...