Word: zhou
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...Zhou ’12 is an economics concentrator in Adams House. Running to the quad is a big part of her marathon training...
...Still, overseas influences aren't excluded. Septwolves maintains foreign designers on its staff, and its advertising campaigns use both foreign and Chinese models. But there's no ambiguity about the target. "We've designed styles that are especially tailored to the Chinese," Zhou says. When Chinese consumers really start to make their mark on the world economy, we can expect a lot more of the same...
...When Zhou Shaoxiong decided to produce a domestic line of menswear in 1990, Western designs were in universal demand. Zhou was well versed in foreign style - at his Fujian factory, he had been producing export garments for five years, and the early designs of his own line, Septwolves, were almost identical. At the time, Chinese manufacturers seeking a reputation for quality and modernity still felt obliged to ape Western brands, as they had been doing for decades. "Like many other domestic companies, we started out aspiring for such influence," Zhou recalls...
...Very gradually, however, he began to notice that his customers, mostly 25- to 45-year-old professionals, wanted their garments to have Chinese touches. "As the Chinese economy grows, and its market matures, we've realized that Chinese consumers have their own distinctive needs," Zhou says. That's why in Septwolves shops jackets are just as likely to have a Mandarin collar as a notched lapel. Color palettes are geared to domestic tastes and all garments, even those intended for casual wear, have a certain dressiness, fit and attention to detail that Chinese men prefer - you'll see no skater...
...Zhou '12 wanders the streets...