Word: zieff
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Some of the best of them are the work of Manhattan Director Howard Zieff, 40, a short, hyperactive man with a zany sense of humor and an apparently limitless imagination. He is the leading practitioner of what the trade calls the indirect sell: the product is visible and so is the pitch, but the commercial zings across chiefly because it is entertaining and refuses to take itself seriously. To dramatize Braniff Airways' airfreight division, Zieff shows a man crated and shipped by air, arriving at his destination with not a hair out of place. For Whirlpool household appliances...
...Zieff and his staff spent several weeks producing a commercial that will appear next month for Volkswagen. After an assistant toured Europe for two weeks scouting shooting sites, Zieff flew to Paris, loaded cast, cameras, costumes, props and his 36-man crew into five trucks and a bus and went on location at the Marksburg Castle near Koblenz, Germany. The scene, which required three days of near round-the-clock filming, shows an angry mob of villagers storming the castle, battering down the doors, and chasing a mad scientist and seven assorted monsters who hurriedly gather their gear and escape...