Word: ziegfelds
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Dates: during 1930-1939
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...Producer Florenz Ziegfeld is a reactionary at heart. In the face of a musicomedy renaissance, he has produced another melodious fable following a formula that has served for 25 years or more. The formula requires a lavish setting (anywhere outside the U. S.), one juvenile lead, one misunderstood ingenue, one comedian with straight man, a temptress, a torch singer (added since the War), a villain, and the more chorus girls the better...
...Cairo; the Alexander Bridge over the Neva in Leningrad; the castle of Prince Esterhazy de Galantha in Hungary. In 1912 he brought a corps of Austrian scene painters to the U. S. to design scenery for the Boston Opera House. Its failure threw him on the mercy of Florenz Ziegfeld. Since then he has done about one-third of the scenery for the Metropolitan Opera, all scenery for Ziegfeld. He gradually crept back into architecture. In recent years he has designed the Ziegfeld Theatre, Palm Beach palazzi for Edward Hyatt Hutton, Anthony Joseph Drexel Biddle Jr., a Gingerbread Castle...
...this talent, Through the Years remains a dreary, lifeless affair of lavender and old lace. You will sit through the better part of three acts before you hear a tune anything like the kind Composer Youmans wrote for Rainbow, Great Day, Hit the Deck cr Florenz Ziegfeld's Smiles. Best number in Through the Years is "Drums In My Heart," which should be drumming long after the show is packed off to the warehouse...
...Author. Bernard Sobel is at present press agent for Showman Florenz Ziegfeld. He once held the same position for lean Earl Carroll and gained a good deal of his knowledge of Burlesque in the employ of the Brothers Minsky (Abraham, Billy, Herbert & Morton), New York's best known Burlesque impresarios. He was once, his publishers insist, an instructor in English at Purdue University. In the present thick quarto he has assembled a number of photographs of oldtime Burlesque Queens and comedians, larded them with reminiscences of the days when hefty May Howard would not hire any girl who weighed...
...Florenz Ziegfeld was named vice president and art director of Golding Fabrics Corp. President of the company is Edwin I. Golding, oldtime silkman, onetime president of Stehli Fabrics Corp. Treasurer is Herbert Bleyer, past president of Doucet et Cie. In the trade Silkman Golding is known as a "superior salesman." The new company will have for its slogan: "Glorifying the American Girl." It will stress designs for a special type of woman. If the woman thinks she looks like a member of the Ziegfeld chorus she will easily find her dress, for each label will give the name...