Word: ziff
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Meanwhile, Zionism acquired its latest and most persuasive propagandist in William B. Ziff, publisher of the U. S. magazines Popular Aviation, Popular Photography, Radio News, Amazing Stories. In The Rape of Palestine,† Author Ziff brushes aside or categorically denies all Arab arguments, directs a Zola-like series of accusations at Great Britain. His assertions...
With such statistics W. B. Ziff Co. of Chicago last week told national advertisers that they could not hope to cover the Negro market by blanketing the white Press. The figures were embodied in an elaborate booklet called The Negro Market issued by Ziff Co. (white), advertising representatives for the Negro Press...
...shows that forces of isolation begin to act in Negro maternity hospitals and Negro kindergartens, carry through to Negro undertakers, Negro cemeteries; shows how naturally the Negro in adolescence and adult life relies on Negro newspapers for his news, whether or not he occasionally scans white newspapers and magazines. Ziff Co. drives home its point by presenting newspictures of Negro events which the average Negro obviously would want to see in his paper, and which the white Press does not attempt to supply. Samples: "Winning golf team in tournament at Sunset Hills Country. Club (Negro), Chicago"; "Wedding of couple popular...
...Ziff Co. was established twelve years ago by William Bernard Ziff, now 34. Starting with the Chicago Defender he built up a large clientele of Negro publications whose efforts to solicit national advertising are hampered by "Jim Crow" rules in some Southern office buildings, tacit prejudice elsewhere. Most Negro newspapers are too indigent to maintain traveling representatives. One of Adman Ziff's first tasks was to persuade Negro publishers to audit their circulations accurately. In some cases he paid for the auditing himself...
When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...