Word: ziglar
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...definition of success, said Ziglar, 68, is "getting many of the things money can buy -- and all the things money can't buy. Money can buy you a mattress, but you can't buy a good night's sleep." I had come thinking Success 1994 would be about dollar signs -- and Ziglar recycled the old line, "Anyone who says he's not interested in money will lie about other things" -- but I was wrong. Success 1994 is essentially a secular religion preached by believing Christians. The recurrent theme: Money has no value without happiness and love...
...life-changing business," said Ziglar as he came on. "Failure is an event -- it is not a person," he said. He attacked "mental B.O." and "stinking thinking" and "people who think denial is a river in Egypt." Of freedom, he said, "Take the train off the tracks and it's free -- but it can't go anywhere." He dazzled them with statistics: 72% of the students in Who's Who Among American High School Students are virgins; immigrants have four times as much chance to become millionaires as native-born Americans. "Listen to this," he said; "67% of all golf...
...Ziglar has been doing this and writing best-selling books with titles like See You at the Top for more than 30 years. He gets paid $30,000 up front for each appearance on the Success circuit, quite a bit less than half of what Reagan and Schwarzkopf collect. But he commanded the Cow Palace for 2 1/2 hours with only a 15-min. break to sell his tapes, both audio and video. How to Stay Motivated was $169.95, Courtship After Marriage was $60. "The whole shootin' match, value $2,515," could...
...Ziglar was followed by the Success tour's organizer, Peter Lowe, 35, the son of Canadian missionaries. Lowe, small and red-haired, looked like the teenager Ron Howard once played on Happy Days as he gave an hour and 15 minutes of tips on "Success Skills." No Zig Ziglar, he comes across as a mechanical model of the older man, finally zeroing in on fear -- a word he defined as "False Evidence Appearing Real" -- as the reason for business failure...
Right! It all seemed harmless enough. Ziglar's dynamic, commonsense advice really came down to . . . making lists! He tells people how to set goals and write them down every day. He did a riff on the way most of us make lists for the things we have to get done the last day of work before vacation. Do that every day, he said. "You were born to win. But to be a winner you must plan to win, expect...