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Then Anthony made his big killing with a flash success called Ballyhoo (top circ. 2,000,000), which was full of pretty good and not so good humor based on the repetition of the name Zilch. Ballyhoo satire on American advertising made so much money for Editor Anthony during the depression that he had a hard time staying broke. But he did: he blew it on a Broadway revue, on a trip to Europe (which bored him), on openhanded loans, on the horses, on bigger-than-ever drinking bouts...

Author: /time Magazine | Title: The Press: Them Were the Days | 5/6/1946 | See Source »

...cited for contempt of court-for failing to testify in a divorce suit in which a Detroiter's wife charged that her husband associated with a "Miss X" of Hollywood. Snapped the judge: "Martha Raye doesn't mean any more to this court than Joe Zilch...

Author: /time Magazine | Title: People: Private Lives | 10/8/1945 | See Source »

Parodies of TIME writing usually begin like "Outraged was snaggletoothed, bilious, ambidextrous Herman Zilch ..." But nowadays TIME editors do not think highly of backward syntax except as an occasional way of emphasizing a point. Spacesaving sometimes forces us to use a string of adjectives to give a thumbnail sketch, but we prefer nouns that make adjectives unnecessary...

Author: /time Magazine | Title: A Letter From The Publisher, Jul. 16, 1945 | 7/16/1945 | See Source »

...Roosevelt is the gayest, vaguest, gentlest, most winning of the Presidential sons. Anne is no great beauty but full of spirit, a good sailor, swimmer and dancer. When Johnny first presented her to his father, he said: "This is Miss Schmaltz." "Oh!" exclaimed the President, "I thought it was Zilch." The late F. Haven Clark, Anne's father, was a Boston banker. He had a place on Campobello Island, N. B. straight across the road from the Roosevelts'. But Anne became engaged to another boy, John interested in another girl. Not till last year did they take...

Author: /time Magazine | Title: THE PRESIDENCY: Johnny's Day | 6/27/1938 | See Source »

While Hankow thus bubbled with confidence, Japanese installed at Nanking last week yet another Chinese Government, composed of the merest puppets. Chinese whose names mean almost as little to the Chinese people as Joe Zilch. This outfit, as the Japanese put it, will be "under the umbrella" of Nanking. The business community in Shanghai, both foreign and Chinese, exhibited no sympathy but much relief that there is now a Nanking Government which will get paralyzed currency exchanges going again. Last week the currency situation was such a desperate muddle that a few days after the native dollar was quoted...

Author: /time Magazine | Title: WAR IN CHINA: Hunting Japanese | 4/4/1938 | See Source »

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