Word: zimbardo
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Dates: during 1970-1979
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Ritually, psychologists were invoked to analyze the spring madness. "It's fundamentally a ploy to get attention," says Philip Zimbardo, a psychology professor at Stanford University. "College students are irreverent toward social values. This is an attack on dominant social values." Arthur Yehle, a psychology professor at Memphis State University, has a simple explanation. "It's spring, the weather is warm, it's something to do." Another psychologist, Dorothy Hochreich of the University of Connecticut, calls streaking "a form of escapism that doesn't seem sexual in nature. Students are working harder in school, and this...