Word: zine
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Dates: during 1960-1969
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Editor Campbell has set his sights am bitiously high. Except on an experimental basis. USA* 1 will not be sold on news stands, and will take full-page ads only ("more dignified"). Although the maga zine's opening subscription rate was a stiff $10 a year (it will rise to $15 in May), test mail solicitations pulled some 125,000 charter subscribers. Those who signed up should feel little pain as they pay the high price of news-plus-history: according to a recent survey, their average income exceeds $26,000 a year...