Word: zinfandel
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Dates: during 1980-1989
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...fewer Yuppies with dogs and baby strollers. One professional carrying a perfectly appropriate bottle of California white zinfandel said to her colleague of a newly made acquaintance, "I didn't give him a card, though. What a faux...
Since 1972, the vineyards have been attracting baby boomers with the so- called blush wines. Made from such red grapes as Zinfandel or Pinot Noir, this wine is kept a pale salmon-pink by removing the skins, pulp and seeds from the juice before they darken the liquid. The result: a wine that tastes like a white and lacks the flowery bouquet of a rose. The Wine Growers of California are negotiating with Julia Child to tout their vintages on TV ads come September. Says William Young, western division president of D'Arcy MacManus Masius, the Wine Growers' advertising firm...
William Hambrecht: Green Thumb. Hambrecht feels a great sense of accomplishment when he picks a bunch of ripe, juicy Zinfandel grapes from his 140-acre vineyard in Sonoma County, Calif., or clips a dazzling orchid in his San Francisco greenhouse. "I like to grow things," he says...