Word: zingers
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Bush 41 had Maria Shriver beside him when her husband Governor Arnold Schwarzenegger launched his zinger about "economic girly men." The ex-President loved it but restrained his urge to jump up or shout because it had to be tough for Shriver, a member of the Kennedy clan, who was just at the Democratic Convention. He scurried around and got a couple of ARNOLD signs for her young kids...
...better suited to the more controlled Idol than to unpredictable live variety. When Richie brought a pair of goats with her to plug her rural reality show, one of the beasts did what well-fed goats do, all over the stage. Another talk host might have improvised a zinger out of the barnyard blooper; Seacrest just seemed icked...
...moderate Democratic Leadership Council "the Republican wing of the Democratic Party." I could see the "Republican wing" dig occur to him as he was talking about the need to bring Democrats together. His face lit up, his eyes danced, and he couldn't resist the pleasure of the zinger, even though it undercut his intended message and might cost him support down the road. He knew exactly what he was doing...
...devil?" That was the opening zinger posed to panelist Mike Ramsay, CEO of TiVo, as he appeared before a group of TV-ad executives last September. It was the question everyone wanted answered. TiVo's personal video recorders (PVRs) let users download their favorite shows and zip past commercials--and traditional marketers are running scared. By 2007, half of all American TV viewers will own PVRs--and 20% intend to skip...
After hawking his preregistration plan for months, Dean of the Faculty William C. Kirby is probably a little tired of being challenged at every turn. So when he opened the floor to questions at a dinner for senior gift volunteers last month, Kirby had a zinger close at hand. A student stood up and said he didn’t understand why, “given that it is so opposed by undergraduates, you are entertaining the idea of preregistration when it will reduce the power of shopping period...