Word: zingier
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Dates: during 1960-1969
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...compliance with the FCC "fairness doctrine," broadcasters run a one-minute antismoking commercial for every three regular cigarette ads. While there have been some complaints that the stations bury the public-service pitches in off-hour, low-audience periods, it is generally true that the more sophisticated and zingier ads get the best slots...
Bond's dry-land conquests were somewhat zingier type in Goldfinger, but in Thunderball he manages a change of pace by joining Largo's seaworthy French playmate (Claudine Auger) for an amorous exploit down among the corals. "I hope we didn't frighten the fish," he quips afterward, wading ashore. Alas, even subaqueous sex cannot keep the formula entirely fresh. Yet, if Thunderball's gimmickry seems to overreach at times, Actor Connery gains assurance from film to film, by now delivers all his soppiest Jimcracks martini-dry. He is hilariously astringent when he drops a limp...
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