Word: ziploc
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Dates: during 2010-2019
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...list produced a number of surprises. SC Johnson, which makes household products such as Ziploc, Raid and Windex, debuted on the list in the top 10. That can be chalked up to a recent ad campaign to familiarize consumers with the parent company's name and values, says Robert Fronk, a Harris senior vice president who oversaw the survey. Another newcomer: Goldman Sachs, which made the list for the first time, at No. 56, four spots from the bottom. "Here's a company that members of the public would never interact with suddenly on the list," says Fronk. Credit...