Word: zipped
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Dates: during 1980-1989
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...with home, can imagine a more fitting punishment for their crime: the ignominious court-postal. The U.S. Postal Service patches are ripped off the shoulders of the sweaters of the disgraced pair. Their scales and scotch-tape dispensers are smashed, and they are demoted to forever sorting mail without zip codes in the Dead Letter Office. The wretches fall to their knees and beg for lenience, but their judges are firm, and a squad of uniformed mail-carriers come to haul the miscreants away. Cruel, perhaps, but necessary: that's the way the cookie crumbles...
...Arab jets downed over Lebanon last year than Sparrows did. One reason: most aerial duels are fought at less than the Sparrow's minimum effective range (which is secret). In a close-range dogfight, the Sparrow's great speed often causes it to zip right past an enemy plane taking evasive action before the missile's radar can zero in on the target...
...contest was named in dishonor of poor Edward G.E.L. Bulwer-Lytton. A popular and workmanlike 19th century British novelist, Bulwer-Lytton wrote a book, Paul Clifford, that unfortunately began, "It was a dark and stormy night. . ." Among the exquisitely bad sentences sent to the California (zip code: 95192) judges: "Screaming like a banshee, bargaining like a waterfront drug dealer, bleeding like a side of beef in an abattoir, the Chinese sailor croaked out one word: 'Firelight' (a code word? or a dying man's resurrection of a beloved childhood memory?) and fell to the ground, sprawled...
Brown started with "simple things," like filing the names and telephone numbers of potential customers. "Say I was going to a particular area of the city," Brown says. "I would ask the computer to pull up the accounts in a certain zip-code area, or if I wanted all the customers who were interested in whole office systems, I could pull that up too." The payoff: since he started using the computer, he has doubled his annual sales to more than $ 1 million...
Mailing-list brokers may suggest any of thousands of combinations of consumers. One popular strategy is to target mailings to households living in zip-code areas where the U.S. census has determined that high-income, free-spending families reside, such as New York City's fashionable Upper East Side (10021) or the ultra-upscale retirement community of Naples, Fla. (33940). The Census Bureau sells nationwide tabulations for as much as $250,000 each. Says Dallas' Horchow, whose mailing list has grown from 48,000 to 1.5 million names: "Without a solid list, a mail-order company just doesn...