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Brumbaugh, executive vice president, treasurer and the original Mr. ZIP of Time...

Author: /time Magazine | Title: A Letter From The Publisher: Feb. 5, 1965 | 2/5/1965 | See Source »

LAST summer we at Time Inc. made some 20 million changes in our mailing lists to put ZIP code numbers on the address labels of all U.S. subscriber copies of our magazines. We put the ZIP on all our mail - letters as well - to help the Post Office expedite handling, and of course to get the magazines to the readers as fast as possible. We have been quite pleased with the results and so, it turns out, has the U.S. Post Office Department. Last week Postmaster General John A. Gronouski presented to Time Inc. the department's first Special...

Author: /time Magazine | Title: A Letter From The Publisher: Feb. 5, 1965 | 2/5/1965 | See Source »

...about us: "Time Inc. has gone out of its way to cooperate with the department in carrying out its various programs. In many ways, your corporation has been a testing ground for new postal ideas. Now, all of the mail put into the postal system by Time Inc. is ZIP coded. The mailings are presorted by ZIP codes, thus saving the Post Office thousands of dollars each week. You have contributed significantly by encouraging other members of the business community to convert to ZIP coded mailings. Certainly no one has helped us more than Time Inc. in carrying out this...

Author: /time Magazine | Title: A Letter From The Publisher: Feb. 5, 1965 | 2/5/1965 | See Source »

...Trick & Zip. Greyhounds usually start racing at the age of 18 months, after anywhere from four to six months of training. Explains one handler: "You begin by tying a live, kicking rabbit to the end of a pole. You swing the pole around, keeping the rabbit just ahead of the pup. He gets real anxious, and finally you let him catch the rabbit." Next, the dog graduates to chasing a plastic bunny -like Swifty, the mechanical rabbit at the track. Bad habits show up early, and they are often impossible to correct. The classic case is a greyhound named Terris...

Author: /time Magazine | Title: Dog Racing: Down the Straight at 40 m.p.h. | 1/22/1965 | See Source »

...little dog who didn't like passing on the outside," recalls Trainer Oscar Duke. "Just as plain as anything, he'd sneak up on the dog ahead of him and throw his haunches into him. The other dog would pull out for a second, and mine would zip right through the hole...

Author: /time Magazine | Title: Dog Racing: Down the Straight at 40 m.p.h. | 1/22/1965 | See Source »

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