Word: zippermen
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Dates: during 1930-1939
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Total Hookless production has never been revealed, for Colonel Walker and Son Walter Delawater Walker are incurably publicity-shy, but zippermen estimate it as about 35,000,000 zippers a year, or 75% of total U. S. production. Hookless' only worry is Japan, which has jumped into zippers and, despite a 66% tariff, can still undersell Hookless by 25% in the U. S. Last year Japan sold 26,000,000 zippers in the U. S. But Hookless has little to fear. FORTUNE estimated Hookless gross at $4,500,000 in 1931, and it is presumably over...
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