Word: zippers
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...Volkswagen may be the most practical invention since the zipper. It goes almost everywhere, and it does almost anything. It never touches a drop of water, and sips gasoline daintily, as if through a straw. It is a durable first car, a dependable second car, a disposable station car, a playpen for the kids, and a kennel for the family dog. Now the Volkswagen has a new, bolder occupation: it is off to the race track-squealing brakes, crashing gears, smoking tires...
Among the U.S. products still standing watch over their good names, still demanding Upper-Case billing in news stories, novels and shopping columns: Erector Set, Band-Aid, Dixie cup, JellO, Jeep, Laundromat, Kleenex. Deepfreeze, Levi's (blue jeans). Dry Ice, Simoniz, Spray Net and Zipper...
...asking the government of the colony to impose production controls on their industry. But M.I.T.-educated P. Y. (for Ping Yuan) Tang, 63, Hong Kong's biggest textile magnate, has other plans as well. He intends to add synthetics to his cotton cloth output, has expanded his zipper production, and is considering going into electronics. Says Tang: "Diversification is the long-term solution for Hong Kong." To give the island colony time to diversify, however, Tang argues that the U.S. must relax its quotas on Hong Kong Textiles...
...more protection against radiation than a raincoat. A promoter recently approached W. Dan Bell, head of Denver's Better Business Bureau, with a man-sized plastic bag which, he said, provided complete protection against fallout. All the owner had to do was crawl inside and pull the Zipper. But how, asked Bell, could the bag's occupant breathe? That, said the promoter, was something he had not yet worked out. Similarly, a Boston entrepreneur advertised a handy "shelter" for only $4.50; it turned out to be a crowbar, for use in opening manhole covers...
...basic black or solid mix-and-match that can be accessorized." But in the past year, even the most eloquent fashion arbiters have seemed strangely inarticulate as they asked their designers to whip up ''something simple, a little nothing, really.'' The term stuck like a Zipper. Last week, as the first of the new fall wholesale collections were previewed in the Manhattan showrooms, the "little nothing'' was a big something for the new fashion year...