Word: zipperstein
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...said they found the idea of ads on their handsets "annoying." Network operators, wary of getting caught up in spam wars like those that plague the Internet, say they're concerned about keeping subscribers happy. "Unwanted or unsolicited text-message spam to our customers' handsets is unacceptable," said Steve Zipperstein, a Verizon Wireless spokesman, after the U.S. carrier in February successfully sued tour company Passport Holidays for spamming. The U.S., Singapore, India and China are just a few of the countries now considering regulating such communications. "People won't invite you into their pocket unless you offer them value," says...
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