Word: zippier
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Dates: during 1970-1979
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...have sold their services to nearly 40 newspapers in the past three years, including the St. Louis Post-Dispatch and the Chicago Daily News. For print clients, the Magid team undertakes strenuous audience polling, runs the results through a computer and issues recommendations-generally for more consumer coverage, zippier graphics and writing style, more local news and self-help features, less national and international news. Says Magid: "It is really tailoring a product to meet a need...
...good many of the new names due to appear in showrooms will be carried by subcompacts being introduced to do battle with the smaller, zippier imports, such as the Honda Civic and Volkswagen Rabbit, whose sales are booming. GM's current entry in this field, the trim little Chevette (base price: $3,225, v. $3,499 for a Rabbit), was introduced in 1975, but Chrysler now plans to follow with the country's first front-wheel-drive subcompacts, the Dodge Omni and Plymouth Horizon. Ford, too, will offer a front-wheel-drive subcompact, the Fiesta, though...
When top studio Trumpeter Doc Severinsen became music director of the Tonight Show in 1967, he started by wearing sober suits on-camera. Then one night he wore a colorful Pucci tie, and Johnny Carson kidded him about it. Next Doc showed up in a zippier suit; more kidding. Soon the routine evolved into the ritual that is now familiar to millions of viewers: an ever more outrageously garbed Doc leading the band through the opening theme, then turning to await the gibes. "That looks like Roddy McDowall's diving-board cover," Carson will say of a white jumpsuit...