Word: zippo
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...John Asher, which fact may account for its heterogeneity. They gave up one of the best possibilities of the play, that of delighting the eye with a great Roman spectacle, by giving it in modern dress. Weli, not quite modern dress. Men wore tuxedoes and lit their cigarettes with Zippo lighters, careful not to burn their Edwardian sideburns. Caesonia (Caligula's mistress) appeared in several very Roman costumes, one modern evening gown, and one outfit that would not have been out of place in the chorus line of the Copacabana. Asa Gates designed those costumes which were not rented from...
...rest of the show was gaudy, pretentious and dull - one of the worst TV hours in memory. Considering that it was taped almost two months ago in Miami, someone missed a major chance. As it sat on the shelf for seven weeks, some network employee - with guts and a Zippo lighter - could have sacrificed his job for the sake of the industry...
Crowds passing through the display saw copies of Ronson and Zippo lighters, Sheaffer and Parker pens, Bell & Howell movie projectors, Leica cameras, Esterbrook desk-pen sets, Revere Ware copper-bottomed saucepans, even a West German B.M.W. motorcycle. Some Japanese copies were so precise the parts were even interchangeable with foreign products. "There would be many more complaints if people only realized the full extent of the copying," said one trade official. "American electrical appliance makers may be due for an early shock. Japanese appliance manufacturers are rapidly nearing the stage of technical proficiency where facsimile copies will be possible...
GOODS & SERVICES New Ideas Smoke Now, Pay Later. Larus & Brother Co. of Richmond, Va. announced a "Take your premium now-pay later" scheme to spur the sales of their Holiday cigarettes. Customers select a premium gift (e.g., a Zippo lighter for 255 coupons), make a down payment of 15 Holiday coupons, sign a pledge to pay the balance of the coupons (one to a pack) as they smoke...
...brothers Louis and Dave started in to make toys themselves. They bought the dies for Zippo and the Coon Jigger after Strauss had gone bankrupt. The monkey and the minstrel had been on the market for more than 20 years, but Marx gave them bright new colors, brought out bigger models, and sold 8,000,000 of each. By the time he was 26, Marx was a millionaire and convinced that, in the toy industry, there is nothing new under the sun. To prove his point, he brought Zippo back this year, redesigned, rechristened (Jocko) and repriced...