Word: zips
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Mailing-list brokers may suggest any of thousands of combinations of consumers. One popular strategy is to target mailings to households living in zip-code areas where the U.S. census has determined that high-income, free-spending families reside, such as New York City's fashionable Upper East Side (10021) or the ultra-upscale retirement community of Naples, Fla. (33940). The Census Bureau sells nationwide tabulations for as much as $250,000 each. Says Dallas' Horchow, whose mailing list has grown from 48,000 to 1.5 million names: "Without a solid list, a mail-order company just doesn...
...intelligence network around the globe has picked up fragments of Soviet anguish about how come the Israelis, flying American F-15s and 16s over Lebanon, shot down Syrians flying MiG-23s at a ratio of 83 to zip. And how come those SAM-6s and 8s in the Bekaa Valley, the same kind of missile that devastated the Israelis in the 1973 war, could hit only one enemy plane this time...
...houseful of poltergeists that zip out of a television set and swallow up a four-year-old girl. The only person who can call her back is her mother, by thinking hard about how much she loves her daughter...
...near the exit there's a long black car with your initials on the license plates, you may want to instruct Charles to zip you over to Ferdinand's (121 Mt. Auburn St.) or the Harvest (44 Brattle St.), two of the city's more prominent $30 per person eateries. Beware of the stampeding Brahmins and scheming Harvard administrators, both of whom turn up at these spots for lunch...
...excesses. They come with the territory, even if they sometimes seem to cover it, like drifting snow over new paths. Indeed, should the father have persevered, he might have found some first-rate advice about children in that very same book. He would also have found a kind of zip-lock naivete that insulates Author Letty Cottin Pogrebin inside a cocoon of ideology. How else could a writer suggest, never mind believe, that children might be encouraged to forsake the music of the Rolling Stones (sexist, of course) for the uplifting ballads of Gay Feminist Holly Near. Ideology infringes...