Word: zips
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...microscopic lens, Chambers has watched in wonder as melanoma and breast-cancer cells, injected into mice, become lodged in capillary walls, then crawl out into the liver. Three days later, her camera resolves the spidery shapes of tiny metastatic growths. The lesson, Chambers believes, is depressingly clear. Cancer cells zip in and out of blood vessels so readily that, once angiogenesis occurs, they should be presumed to have already spread around the body...
Dimock said mail bound for Harvard must first go throught the Cambridge post office, which is responsible for sorting all items addressed to the 02138 zip code...
...table atlases of West Coast wineland. The Wine Atlas of California (Viking; $50) by James Halliday is organized according to American Viticultural Areas (AVAS), the U.S. government's muddled system of classifying the nation's wine-growing regions. Halliday, who is Australia's leading wine critic, writes with considerable zip and has a fine eye for the offbeat. Profiling the imaginative "Gunny-Bunny" team from Sonoma County's Gundlach Bundschu winery, for example, he notes that they once donned masks, waved toy guns and hijacked the famed Napa Valley Wine Train, forcing its startled passengers to sample Gundlach Bundschu wines...
...circulation magazines, and more on specialized media, like cable TV and ethnic- or subject-oriented magazines. Newspaper advertising is down 5% since 1990, for instance, while ad spending at ABC, CBS and NBC increased barely 1%. The transition has forced mass-marketing firms to learn new tricks, such as ZIP-code targeting and more sophisticated uses of direct mail...
...growth rate was nearly 6%. He came to office in the days of carbon paper, mimeograph machines and flashbulbs. Three years later, jet airliners, interstate highways, direct long-distance telephone dialing, and Polaroid cameras were speeding up people and life. New things and words were appearing almost every day: ZIP codes, Weight Watchers, Valium, transistors, computers, lasers, the Pill...