Word: zirkelbach
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...Individual insurance companies also plan to launch education efforts for their existing customers about the benefits provided by the new law. "Our top priority is to minimize disruption for the 200 million people we serve today," says AHIP's Zirkelbach...
...Insurance Plans (AHIP), the industry trade group, has agreed to sign on to a new, 50-state health care reform implementation effort, provisionally called Enroll America, which is being organized by Ron Pollack of the pro-reform group Families USA. "We are participating in it," says AHIP spokesman Robert Zirkelbach. "The goal is to get everyone covered." (Watch TIME's video "The Story of an Uninsured Woman...
...Insurers are also keenly aware that they can afford to offer coverage to everyone who applies only if coverage is truly universal. "If there's a requirement that everyone will participate, it's possible to do these market reforms without cost skyrocketing," says Robert Zirkelbach, spokesman for Ignagni's group, America's Health Insurance Plans (AHIP). Put another way, says Kahn, "Insurance isn't free, and you have to have groups with many more healthy people than sick." As a result, insurers are pushing for harsher financial penalties on Americans who would forgo insurance even in the face...
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