Word: ziv
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...that of the Manhattan producers of live shows, that they are about to be swallowed up by Hollywood. At first, almost all television was live. Now one third of sponsored network shows are on film, and the percentage is growing. Such TV film-makers as Hal Roach Jr., Ziv...
Since the TV version of Easy Aces is a filmed "package" show, produced by the Frederic W. Ziv Co., and since several sponsors will carry the show over 40 stations of the Du Mont network, Goodman Ace cautiously hopes to escape the twin furies which pursued him in radio-Hooperatings ("the rating system is a $50,000 tail wagging a $50 million dog") and vice presidents ("the only morons in radio are in the offices"). He suspects that he and Jane talk too much on the first few shows: "I've got to force myself...
Then one day Jane was cleaning house in their Ritz Tower apartment when she ran across a pile of old Easy Aces transcriptions. With his race-track sense of a good thing, Goodie arranged with Ziv transcription agency (TIME, April 28) to farm out the old records to hundreds of independent stations. The canned Easy Aces is now heard by a bigger audience than ever listened to it as a live show and nets the Aces an easy $75,000 a year...
...Ziv outfit is currently releasing 23 high-rating open-enders, has 30 crack salesmen retailing them to advertisers all over the U.S. Ziv's chief sales targets: advertisers who can't afford (or don't want) to buy time on a full network. Some of his open-ends are filled in by as many as 80 advertisers on 200 stations. Ziv's 1946 income: about $7.5 million; the pickings would be much, much fatter after an earthquake...
...transcribed program with blank periods for commercials-so that it can be sold to any number of sponsors. A few Ziv-produced open-enders: the Wayne King, Barry Wood, Kenny Baker, Easy Aces and Philo Vance shows...