Word: zoellick
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Dates: during 2000-2009
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...Zoellick's office exudes the kind of narcotic Washington class that enforces padded footsteps and whispered conversations. Hard across the street from the White House, the office of the U.S. Trade Representative has the obligatory American flags behind the desk and predictable 19th century prints along the walls. But on a corner table, a surprise: protest posters from ACT UP that say STOP KILLING AIDS VICTIMS BOB ZOELLICK. Zoellick had his secretary pick them up from demonstrators outside his office a few weeks ago. "These must be from before," I said to him when we met last Thursday, meaning that...
...living with AIDS to get cheap counterfeit drugs. But there is also blind fury from parts of the world where trade is seen as a tool of imperialism, not modernization. It may be even harder to undo that perception than it is to ink agreements on trade. Unfortunately, for Zoellick, it's a top priority...
...Zoellick's resume is one of the best in Washington. He was James Baker's right hand during Bush I, and has been an invaluable adviser to Bush II. During the Florida recount, Republican operatives wowed by his district-to-district recall labeled him "the human adding machine." Last week, as he took a break from briefing Bush for the summit, he spelled out his strategy for getting trade deals done...
...Zoellick thinks he can lever almost anyone into a deal by preying on the fear of being left out. Last month, for instance, he wanted to speed up Brazil's march to free trade. But local politics were holding that up. So instead of flying to Sao Paulo, Zoellick flew to Santiago, where he inked a deal with Chile. The result was like a chapter from The Rules: Brazil now wants to speed up talks. But not everyone--the mobs that raged in Quebec, say, or Congressmen from steelmaking districts--can be levered. Zoellick will have to break them...
...GATT. Zoellick needs a big win showing that trade is a Net-age worry. E-firms like Amazon are dying to get into world markets but are relentlessly blocked, both by local governments that want to control the Net and by infrastructure problems (ever tried to FedEx a book in China?). Zoellick should craft an e-initiative that would help U.S. firms extend their cyberdominance. Even a limited deal could be a fast, high-profile score...