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...drug can be like a license to print money. It certainly worked that way for Eli Lilly. When the company launched the antidepressant Prozac in 1987, nobody else had anything quite like it, and Lilly cleaned up. But then other pharmaceutical firms rushed in with their own versions, including Zoloft, Paxil, Celexa and the recently newsworthy Luvox, found in the blood of Columbine High School shooter Eric Harris. The competition has already eaten into Lilly's market share, and things can only go downhill from here...

Author: /time Magazine | Title: Beyond Depression: What do those mood drugs really do? | 5/17/1999 | See Source »

...fresh marketing opportunity. And while the search for new ills to conquer is part of any drug's life cycle, the scramble is especially furious with mood drugs like Prozac and its kin. Prozac has been approved for bulimia and obsessive-compulsive disorder in addition to depression, while Zoloft can be used for OCD, and Paxil for both OCD and panic disorder...

Author: /time Magazine | Title: Beyond Depression: What do those mood drugs really do? | 5/17/1999 | See Source »

HAPPY HEARTS The antidepressant Zoloft may be good for the heart as well as the soul. A preliminary report suggests that Zoloft thins blood in depressed patients. That's especially helpful because depressed folks seem to have blood platelets that clump together more readily--a major risk factor for heart attack. Indeed, after taking Zoloft for six weeks, patients ended up with platelets comparable to those of folks with no sign of the blues...

Author: /time Magazine | Title: Your Health: Mar. 29, 1999 | 3/29/1999 | See Source »

MIKE TYSON Zoloft-less pug got solitary for TV-tossing fit. Endless Friends reruns make us irritable...

Author: /time Magazine | Title: Notebook: Mar. 8, 1999 | 3/8/1999 | See Source »

Childhood depression is a disturbingly common phenomenon. About 3.4 million Americans under 18 are said to be "seriously" depressed. That's a lot of gloom in a group so young--and a lot of potential consumers for Prozac and its neurochemical cousins Zoloft and Paxil. In North America, up to 800,000 antidepressant prescriptions were written last year for children, some only five years old. A number of those kids were also taking stimulants like Ritalin, since depression can be a by-product of wrestling with ADHD...

Author: /time Magazine | Title: The Age of Ritalin: Next Up: Prozac | 11/30/1998 | See Source »

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