Word: zomnir
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When Wende Zomnir, creative director of the nail-polish company Urban Decay, advertised free manicures at last year's International Fashion Boutique Show in New York City, the lines stretched out the door. Part of the clamor was simply good buzz, with fashion reporters raving over Urban Decay's wild shades, like Asphalt (matte black), Mildew (organic green) and Plague (deep purple). But there was another reason for the long wait. "There were as many men as women" in line, says Zomnir...
...look at you like you're crazy." Some men reserve nail polish for "let's go out" time--with or without a date. "Women come up to my friend who wears nail polish and have something to say. Like a guy with a dog, he's easy to approach," Zomnir says...
...will the current blip on the sales charts really endure? Zomnir hopes so. "The whole earring thing was considered wild and crazy 10 years ago. Now it's common," she says. But she concedes that men are "not big on maintenance"--we're talking tedium: a trim, a filing, cuticle removal, and then a base coat, two primary coats and a top clear coat, each and every week. On the other hand, she says, "guys can get away with chipped nails more than women...
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