Word: zoomed
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...series, previously set in medieval Europe and Japan, has an unnerving ability to remind you just how bloody historical conflict could be. This time, you're at the head of entire Roman, Greek or Carthaginian legions-and get lay siege to entire cities. You've never been able to zoom in this close before, close enough to literally see the whites of the centurions' eyes. And you've never seen anything like the charge of those Carthaginian elephants...
...pummeled with ads for the bank and its marketing "partners," who know that you know that if you hang up, you lose your place in the telephonic queue. "The base appeal of this trend is that the audience can't opt out," says Dennis Roche, 37, U.S. president of Zoom Media, based in Montreal, which places ads in bathrooms...
...there is competition for stall space. Ghermezian says Flush plans to offer ads on video screens within the next few years, but Zoom Media is already doing so. Zoom places interactive signs and small billboards above sinks and urinals in men's rooms, and on the backs of stall doors in women's rooms. The ads appear in 35 cities in the U.S., mostly in restaurants and bars where they reach customers in the coveted 18-to-34 age group. When Comedy Central was launching its show Crank Yankers last June, it hired Zoom to place...
This ability to micro-target an audience is Zoom's chief selling point. "If an advertiser wants to get its message out to gay Hispanic men, we've got them," says Zoom's Roche, whose firm knows which bars are frequented by those men. "If the advertiser wants sports fans, we know where to get them." He adds that the company does business with a number of pharmaceutical companies that sell some products specifically for men or for women. Rest rooms, he says, are an ideal place to reach men only or women only. It's a shame that Pfizer...
...convoy of armored vehicles closing in on Baghdad from the south. Now move even closer: an empty airport runway, a damaged tank and there, along the bottom, where the general is tapping his pointer--a human body? The orbiting camera has reached its limits, but the mind continues to zoom in until it's looking the dead man in the eye. The big picture no longer matters, just this small one--singular, piercing...