Word: zoominfo
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...most popular people search sites today is ZoomInfo, which in June got 824,000 unique visitors in the U.S., according to comScore Media Metrix. Focused on business profiles, it currently has 37 million of them posted online, which it culls using its own natural language search technology. Inaccuracies abound, as I learned firsthand when I checked my own profile and saw that everything from my telephone number to my full name were flat out wrong. "We're the first to admit that they are not 100% accurate," says ZoomInfo COO Bryan Burdick, who estimates that only 500,0000 - just...
...challenging to construct a business model that does not generate revenue," notes Internet analyst David Card of Jupiter Research. Spock aims to get around this problem by offering broader people-search offerings on celebrities, people in the news and general categories like plumbers or singles. Meanwhile, ZoomInfo is selling a premium version of its service to recruiters and businesses. It might help if they got their facts straight first...
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