Word: zooms
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Dates: during 1990-1999
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LICENSE TO ZOOM...
...strikes up before every National Basketball Association game, the trash-talking, the rivalries and the sneaker contracts all fade into the background as the players appear to become consumed, if only for a moment, by their national pride. Television cameras--on the rare occasions when the anthem is televised-- zoom in for tight close-ups of the young men, evoking images of battle-weary soldiers going back out into the field. These guys look like good, no, great Americans...
...ZOOM...
...Astoria. In 1992, on the occasion of its 10th anniversary, Investcorp threw a lavish party at London's Victoria and Albert Museum. Guests nibbled on caviar served from ice sculptures and strolled under garlands of peonies adorned with caged songbirds. When major deals are in the works, senior executives zoom across the Atlantic on the Concorde. "They fly the Concorde if they want a salami sandwich," jokes a former bank adviser. "I've never seen anybody throw money around like Investcorp...
...chip (still in development) that can bathe surprisingly lifelike characters in a realistic-looking fog. Nintendo wowed viewers with a videotape demonstrating how its new computational horsepower can be used to eliminate the jagged lines in and around objects, wrap them in textures, or even zoom in and out without suffering the usual loss of clarity...