Word: zooms
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...vital five year plan and bombard all capitals with supplicating cries for investment cash. Brazilians' living costs have more than trebled since 1950; Chileans' have risen twelvefold. Britain's index has shot up 43% in seven years, and France's latest 10%-20% price zoom for food and consumer goods has already wiped out any hoped-for gain from last summer's devaluation of the franc...
Moving west to Milwaukee, Smith, Coyle & Co. got a workout that all but wore out their camera swivels. Through the zoom lens of an extra camera perched in a clump of pine trees behind center field, the TV audience could watch a pitcher, batter, catcher and a runner on second in one glance; sometimes the camera almost stole the catchers' signals. In the third game, 17 hits squirted about the landscape while the Yankees belittled the Braves, 12-3. The ten innings of the fourth game were a drill in aerial photography as four crucial home runs traveled...
...with a creeping profit squeeze for all of 1957. But when an overall profit squeeze failed to materialize in the first quarter, businessmen raised their sights for 1957. Now many believe that the second half of 1957 will be the better half, perhaps satisfying even those who expect a zoom on top of the boom. See BUSINESS, The Better Half...
...overall corporate profits for 1957's first quarter were expected to tie, or even exceed, the $18.8 billion profit total reported in 1956's first quarter. Yet such is the psychology of the boom that many businessmen, accustomed to record after record, wanted nothing less than a zoom on top of the boom...
HORSEPOWER RACE among carmakers is over, at least in the ads. Though automakers will nudge horsepower on new 1957 models up another 5% to 10%, the increasing criticism from Congress and safety experts will change the advertising pitch from zoom to room. Other 1957 talking points: increased fuel economy, more safety features, longer, lower styling...