Word: zorthian
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...briefings were originally designed to give reporters clear, concise summaries of widely scattered action. They grew out of casual sessions started by Barry Zorthian, a former Voice of America official, after he became head of press relations in the U.S. mission in Viet Nam. Now a Time Inc. vice president, Zorthian recalls that until he arrived on the scene, there had been no regular briefings. Gradually the 5 O'Clock Follies evolved into a strange show that satisfied no one. "The military instinct," says Zorthian, "was always to provide less rather than more. Many times the information we gave...
...fact, along with continuing dissection of the Pentagon papers, new debate was mounting over whether the press could be faulted for not pinpointing key Administration actions much earlier. It could have, argued Barry Zorthian, president of TIME-LIFE Broadcast, who was the Government's information chief in Saigon from 1964 to 1967. "Most competent journalists in Viet Nam at the time had a knowledge of at least the main points of the Pentagon papers-and in many cases much more," he wrote in the Times. "What the correspondents-and their editors-did with this information is quite another question...
...before he left for Guam. In a speech to the Tennessee state legislature at Nashville, Johnson revealed a top-to-bottom shakeup of the Saigon embassy staff that reached from Lodge-who had long been anxious to end his second stint in Viet Nam-to Information Chief Barry ("Zorro") Zorthian, whose psywar techniques have doubled the number of Viet Cong defectors coming across the lines. As replacements, Johnson named an entire new team (see box next page...
...They fight on," the President said of the South Vietnamese. "They fight for the essential rights of human existence, and only the callous or the timid can ignore their cause." From then on, however, the keynote was "construction" in Viet Nam-so much so that the President advised Barry Zorthian, U.S. Public Affairs Chief in Saigon: "Barry, every time I see a picture of a battle in the papers, I want to see a picture...
Fake Bonds & Palm Readers. Led by U.S. Information Chief Barry ("Zorro") Zorthian, 45, the 450 men of JUSPAO this year will spend $10 million on new tricks and techniques-three times as much money as was spent on psywar a year ago. The mark of Zorro was evident last week in the village of Phung Hiep, a district capital in the Mekong Delta where a South Vietnamese "rural spirit" drama troupe was busy maligning Red China and Ho Chi Minh. In between propaganda skits, the troupe sang classical Vietnamese ballads, and played boogie-woogie...