Word: zucker
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High in the Himalayas lives the Guru of Low Comedy, surrounded by his tapes of Laurel and Hardy, W.C. Fields and the brothers Zucker. "Great Master, what is the secret of a hit?" ask Hollywood's best and richest when they are ushered into his presence. "Make 'em laugh," is the inevitable reply, "any damn...
...problem, of course, is that prime-time news shows must compete for ratings just as Home Improvement and L.A. Law do. "We could do an hour on Whitewater, but we wouldn't survive," says Now executive producer Jeff Zucker. "If I don't do at least some of these true-crime stories, I won't be doing anything." Andrew Heyward, executive producer of CBS's Eye to Eye, is worried that the similar impulses of these shows will ultimately turn viewers off. "To the degree that we all chase the same surefire stories," he says, "we'll stand out less...
News executives now tend to discount the drive to be different. "We're not reinventing the wheel here," says Here & Now executive producer Jeff Zucker. "The secret is to go with what has worked." (He does, however, promise more live segments.) Andrew Lack, the new president of NBC News, contends, "The public doesn't care about format. They care about whether it's a good story...
...Zucker joined NBC as a researcher for the network's coverage of the 1988 Seoul Olympics. Zucker described "Nightly News" as "an exciting opportunity for me, and very challenging...
...also knew Zucker as an undergrad, said he thought Zucker would do well on the job because "[he] always took charge of things...