Word: zucker
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...play a guy named Frank who is a kind of white trashy writer on the show. RR: Doesn’t NBC have another show premiering this fall about SNL? Do they really need two? JF: Well if you watch them they’re nothing alikeRR: Is Jeff Zucker ’86 getting desperate? JF: Who knows man. I don’t know what he thinks. RR: Why are you coming to Harvard to do this show? JF: I want to give people something else to do besides seeing all the boat races you have going on?...
Burnett's show is called Gold Rush, and that's pretty much what's going on here. NBC Universal Television Group CEO Jeff Zucker says digital ad opportunities were "all advertisers wanted to talk about" before this spring's "upfronts," where the networks announce their fall schedules to Madison Avenue. Who can blame them? According to technology-analysis firm Forrester Research, 28% of U.S. households had broadband access in 2005--and that's not counting access at work, which is prime time for online TV. (When CBS streamed NCAA basketball this spring, it included a "boss button" that fans could...
...question is what to draw them with. "Online is the Wild West," says Zucker. "There are no rules yet." More precisely, online is Deadwood: a mother lode of new riches, with big companies trying to muscle in on the prospectors. (Or buy them out: Carson Daly just signed a development deal with 20-year-old YouTube comic sensation Brooke [Brookers] Brodack.) Online, the competition is not just CBS and Fox: it's college kids on MySpace and raunchy comedy sites like collegehumor com The networks can't take as many risks online--even though the FCC can't touch them...
Directed by Jim Abrahams, David Zucker and Jerry Zucker...
...Consider Zucker's example, The Office. Its ratings are poor, but its audience is rich. Its viewer incomes are among the highest of any network show. If its viewers are loyal, flush and tech-savvy enough that they'll pay not to miss episodes--or to watch them on their own schedule--the revenue could help keep such a marginal but critically praised show on the air. With new distribution channels, a production company could even try to sell a canceled cult show directly to the public. Nothing like this will happen immediately. It took DVD years to take...