Word: zukor
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...which one leans over the crystal ball-and everyone in Hollywood has an angle. "Conditions in the movie industry," says redoubtable Independent Producer Sam Goldwyn, "are worse than I have ever known them in the 47 years I have been connected with motion pictures." Says Paramount Pictures Chairman Adolph Zukor: "The future of motion pictures has never been brighter." Last week Hollywood could split the difference, find plenty of signs that the movie industry, for all its problems, is healthier than it has been in many a postwar year...
...first feature-length film (The Squaw Man) in a barn studio; of a heart attack; in Beverly Hills. After his first movie venture (with a brother-in-law, Glove Salesman Samuel Goldfish, now Goldwyn. and a young playwright named Cecil B. DeMille), Lasky joined forces (in 1916) with Adolph Zukor to form the Famous Players-Lasky Corp., which evolved into Paramount Pictures...
...Hollywood, every smog used to have its silver lining, but nowadays the lining is not even tinfoil. With TV competition rampant, and enough talent unemployed to fill a dozen De Mille epics. Hollywood is escaping into the past. Aging cine-moguls such as Mack Sennett, King Vidor and Adolph Zukor are publishing reminiscences about the good old days, studios are remaking old hits (e.g., The Covered Wagon and Ben Hur), production schedules read like mail-order history (Demetrius and the Gladiators, Prince Valiant). But the most startling forays into the past occur at Hollywood's quainter eating and drinking...
That did it. The old lions of the movie industry-Nick and Joe Schenck, the Skourases, the Warners, the Cohns, Freeman and Zukor-came roaring out of their dens, heads up, alertly sniffing the trade winds...
...Paramount, for the benefit of 80-year-old Adolph Zukor, an antique stereo-camera was hauled up from the basement. Out the window went twelve days of production on Sangaree, a costume epic starring Fernando Lamas, and the whole thing was shot again in 3-D, with Technicolor. "Whaddya mean they won't wear glasses?" demanded Producer Bill Thomas. "They'll wear toilet seats around their necks if you give 'em what they want...