Word: zum
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...Zum Zum (9 Bratile St.) has strings of sausage hanging from its ceiling to symbolize its specialty. The sausages on the strings, however, are plastic. You may, at first, find this offensive. But if you train yourself to look down, you'll find ZZ not so bad. The sausages are inexpensive, and the dark beer is really good...
...entertain prospective clients in an effort to make a sale. The chain's moderately priced restaurants, like Mamma Leone's and La Fonda del Sol, have experienced a decline in the numbers of pre-theater diners because of a downturn in family entertaining. Lower-priced restaurants, like Zum Zum and Riker's, find business stronger than ever-because everyone is trying to save money...
...Zum Zum is out; the Varsity Spa is in. Hostess cupcakes are out; green salads with minced clams are in. Eating with utensils is out; using hands and other foods to eat with is in. Spooning plain yogurt into half an avocado is in, as is wheat germ, which always has been: dining hall veal cutlets which look like wallets are out. Putting Wheatena in your mouth is out; putting it on your mouth...
...there were many stars for the Nieman Red Sox, managed by Gisela "Zum-Zum" Bolte. John "Rugs" Zakarian caught a steaming liner while being clipped by a teammate. J. Anthony "Tony Bananas" Lukas suffered a brutal chin stab but came back after four stitches to revive his saddened teammates. Hank "Horny" Bradsher drew two crucial walks and made it to first base each time...
...restaurants in Manhattan's gargantuan new Pan American Building, President and Chief Executive Joseph H. Baum, 44, relied on novel dazzle. Result: the Trattoria's casual dolce vita atmosphere to woo after-theater crowds, Charlie Brown's Ale & Chophouse with a 19th century British menu, and Zum Zum, a sausage and beer bar so successful that Baum plans to expand it into a chain within the chain...