Word: zwecker
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Nowadays not just singers and actors but opticians hire press agents. So do restaurateurs, resort owners, novelists and increasing numbers of socialites. Nor is the phenomenon restricted to the East and West coasts. Says society writer Bill Zwecker of the Chicago weekly Skyline, who grew up in the business (his mother was a fashion columnist): "I'm finding more and more individuals who have public relations people...
...sure, a lot of the gossip reported in Chicago and elsewhere is about people who are based in New York City or Los Angeles and who thereby attract national attention. "The people who crave the publicity in Chicago in the way the Trumps do," explains Zwecker, "aren't in his league financially. The people in his league financially go to bed at 9 p.m., lead a simpler life and don't care if they're in my column." Something of the same is true in the home of the bean and the cod, according to Boston Herald gossipist Norma Nathan...
...celebrating hogritude. Says Charlotte Iwata at Homeworks in Santa Monica, Calif.: "Cats were in for a long time. Then there was a rush for penguins and polar bears. Alligators came and went, thank God. Unicorns still have a small contingent. But pigs are in the lead." Bill Zwecker, owner of a Chicago gift shop, Animal Accents, agrees: "Pigs, like owls, will be a long-term thing...
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