Word: zweig
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...Jason Zweig...
There is nothing like a bad investment to make even the smartest person feel dumb. According to Zweig, a senior writer at Money magazine, it isn't entirely your fault. The appetite for money is a hardwired instinct that bullies our rational thoughts. Humans crave money so intensely, he writes, that the brain scans of a cocaine addict and someone about to receive cash look an awful lot alike. The good news: with self-awareness and a basic understanding of the brain's mechanics, we can dupe the greatest financial foe of all--ourselves. --By Carolyn Sayre...
...common mistake, and one that dooms most investors to lousy returns. In his new book Your Money and Your Brain, author Jason Zweig says humans are wired to act this way. The amygdala, a tiny, -almond-shaped knob of tissue in the brain, responds to potential risk by flooding the bloodstream with stress hormones such as corticosterone, which enable us to react quickly to danger. These emotional warning flares can be lifesavers if, say, you encounter a snake, but the sudden waves of emotion make it hard to stay calm in the face of a whipsawing market. Zweig says brain...
...turn around and that it's time to buy. Jeff Vinik, a legendary investor in the U.S., once told me: "I'm scared at almost every [market] low. And I try to remember, when I'm really scared, that we're getting real close to a good low." Zweig cites another renowned investor, Brian Posner, who quips: "If it makes me feel like I want to throw up, I can be pretty sure it's a great investment...
...brings it home, this whole concern [for product safety] and what does it mean for the China export juggernaut," says David Zweig, director of the Center on China's Transnational Relations at the Hong Kong University of Science and Technology. "We think of it on a massive, macro level. This brings home what it means when this ... happens to an individual businessman...