Word: zwieback
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Dates: during 1930-1939
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...hours a day, in seven-minute intervals. At 10:30 a. m. he takes a nap. Like most featured players he has two "stand-ins"' (understudies) to take his place on the set while lights and props are being ar ranged. He likes baked potatoes, butter, spinach, zwieback, watches that have a loud tick. He distrusts W. C. Fields. His next picture will be Mrs. Fane's Baby Is Stolen, specially written for him by George Washington's debunker, Rupert Hughes. Bombshell (Metro-Goldwyn-Mayer). Lola Burns (Jean Harlow) has a mop of platinum blonde hair...
...crackers in cartons instead of bulk. The campaign worked. The public obeyed. Uneeda became one of the great U. S. trade-names. Today National is the world's biggest biscuit baker, has 84 plants in 29 States. It also makes bread, dog biscuits, Shredded Wheat, gingerbread goodies, peanut butter, zwieback, macaroni, pretzels. Its assets come to $138,000,000 of which $38,000.000 is working capital. Last year it earned $22,800,000, most of which was paid out in dividends to about 23.000 shareholders. It is one of those select companies which are in the First National...