Word: zwieback
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Dates: during 1960-1969
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...keep 100 families in crackers for a lifetime, but it is scarcely a third of the daily output of one of the 74 plants of the National Biscuit Co. The world's biggest baker of cookies, as well as a pantryful of other goods from arrowroot biscuits to zwieback, Nabisco has increased its sales 27% in the past five years, to $526 million in 1962, and white-thatched President Lee Smith Bickmore, 55, has reported that sales for 1963's first three quarters are a cracking good 7% ahead of last year's. Bickmore's sales...
Prudence Penny, the New York Mirror's cooking columnist, was teaching readers how to make rum pie with zwieback crust. "Break up zwieback," commanded Prudence conventionally. The next step in the recipe was the kicker: "Keep rum bottle handy; if smashing up zwieback exhausts you, take swig of rum and resume zwieback breaking when strength returns." The extraordinary advice may have startled housewives not yet privy to the Mirror's secret: Prudence Penny is a onetime police reporter named Hyman Goldberg...
...Lasik himself. In Germany he is delighted to find that "everyone around him spoke Yiddish, though in a slightly imperfect way." In his lunatic vision, the Weimar Republic becomes a memorable cartoon-rather as if George Grosz had been a Disney animator. On a diet of zwieback, Lasik sits in a druggist's window advertising the shocking effects of not drinking cod liver oil; later he understudies for a circus monkey. Small wonder that when he wants to invoke God he swears "in the name of all that is being ridiculed...