Word: zyban
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Dates: during 1990-1999
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...this was good news for the rapidly fattening bottom line of Direct Response Marketing, a tiny pharmaceutical firm in the British Channel Islands that trades in trendy pills at the website lifestyledrugs.com To his inventory of Viagra (for impotence), Propecia (for balding) and Zyban (to quit smoking), owner Tom O'Brien last week added the much hyped Xenical. Result: a tidal wave of U.S. Web surfers that overwhelmed his staff of four. "We're averaging about 60 to 70 orders an hour," O'Brien reports. "It's wiped...
BEYOND THE PATCH Still trying to quit smoking? Consider this. A study out last week found that the antidepressant Zyban, taken alone or in combination with a nicotine patch, works about twice as well as the patch alone. Smokers in the study were treated for nine weeks; after a year 16% of those using just the patch were smoke-free, in contrast to 30% who took Zyban and 35% using both. An added benefit of the combo: it can prevent weight gain--at least early on--that often accompanies quitting...
Bupropion, sold under the brand name Zyban, is a prescription drug that works on the brain to lessen the symptoms of nicotine withdrawal. It has also been used under the name Wellbutrin to treat folks with depression. Patients who take Zyban tend not to gain weight when they quit smoking. The drug can be used alone or, to increase your chances of success, in combination with the patch. Zyban is not for you, however, if you suffer a seizure disorder, have ever had a head injury or stroke or already take Wellbutrin or certain other psychotropic medications...